WHAT IS A TRADEMARK? A trademark is a word, name, symbol or device used in trade with goods to indicate the source or origin of the goods and to distinguish them from the goods of others. Trademarks include: Brand names Distinguish one company's products from others Advertising slogans Remind customers about your company or services Logos Designs and graphics which identify a company or service or product Service marks Identify services performed Certification marks Identify goods or services meeting specified standards or qualification Collective marks Identify members of an organization WHY WOULD I NEED TRADEMARK RIGHTS? Trademark rights may be used to prevent others from using a confusingly similar name or logo. HOW DO I ACQUIRE TRADEMARK RIGHTS? Trademark/Servicemark rights are acquired by registration with the Patent and Trademark Office. WHAT SHOULD I KNOW BEFORE I APPLY FOR TRADEMARK REGISTRATION? First, a search should be conducted to make sure the mark has not already been registered. Howard M. Cohn & Associates has experience in all aspects of the trademark process. Contact us for help in protecting your trade name.   Trademark Searches

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